"Don't Die Until Death Comes To You" (Syrian Proverb)
.... and in these strange times when we never know what's coming next, this is not a bad way to look at things. Louai Al Roumani was a banker in Syria. In the midst of all that warring, and terrorism, his bank continued to operate. And the things they did would be a good lesson for many of the big businesses currently bemoaning their fate in today's Corona Virus crisis:
"Don't overplan". Don't try to predict what's coming, better to respond at the time.
"Be flexible with rules" He says there is a lesson here for government officials - now is not the time to be jobsworths.
"Be magnanimous" When transport ceased because of rising fuel prices and threats of kidnapping, the bank put on a bus service for staff and because there were spare seats it picked up competitors' staff too. The way a company behaves during a crisis will be remembered longer than a branding exercise.
And then there is the tip for everyone:
"Be kind to everyone you deal with" because you might need them in a crisis.
His newly published memoir, Lessons from a War Zone - Louai Al Roumani is from Portfolio Penguin £18.99 hardback, although I see there are a few s/hand on Amazon already. I don't normally read this kind of book. How to do better at business is never a subject to fascinate me. War zones don't make good reading for me. But from a short article I read, I think this one is going to be fascinating.
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